top of page

Are You Utilizing 100% of Your Company's AD Space?

mac1048
Jun 25
2 min read

Or is your marketing department the largest billboard they already own?

Let's talk about a missed advertising opportunity that's hiding in plain sight.

Your company owns trucks.

You own trailers.

You own shirts.

Maybe you've wrapped your equipment.

Congratulations—you've reached the same conclusion as everyone else.

But have you considered...

Your Employees' Heads?

Take a look at the photo above.

A freshly shaved dome. A perfectly placed All American Facility Services logo. A pressure washer in hand. It's marketing excellence... or a spectacular lapse in professional judgment, depending on who you ask.

We prefer to call it mobile branding.

Think About It...

Everywhere your team goes, people are looking.

  • Waiting in line for coffee.

  • Walking into Home Depot.

  • Standing at the gas station.

  • Buying lunch.

  • Checking into a hotel.

Now imagine if every bald employee became a walking company logo.

That's thousands of free impressions every month.

No monthly ad spend.

No Facebook algorithm.

No Google bidding war.

Just SPF 50 and unwavering company loyalty.

The Marketing Department Has Questions

"What's our cost per impression?"

Excellent.

One electric razor: $29.99

One temporary tattoo: About a buck.

One confused customer asking, "Did that guy really tattoo the company logo on his head?"

Priceless.

Imagine the Team Meeting

"Good morning, everyone.

Sales are flat.

Marketing costs are up.

Bob... we're going to need you to shave your head."

Bob wasn't thrilled.

But Bob also likes direct deposit.

The Science We Completely Made Up

According to absolutely no peer-reviewed studies whatsoever:

  • People remember bald heads.

  • People remember company logos.

  • People definitely remember company logos on bald heads.

That's what marketers call brand recall.

Or maybe just recall, because you'll probably be called back into HR.

Don't Stop at the Head

Why limit yourself?

Other untapped advertising opportunities include:

  • Company-branded beard fades.

  • QR code haircuts.

  • Fleet-themed mullets.

  • Reflective safety helmet wraps that say, "Nice Building... Shame If Someone Didn't Wash It."

Innovation never sleeps.

Neither does the marketing department.

The Fine Print

Before anyone sends an email...

No, All American Facility Services does not require employees to tattoo logos on their heads.

No one receives performance reviews based on scalp visibility.

And yes—the image is meant to be funny.

(Although if someone volunteers, we're certainly not going to stop them.)

The Real Lesson

While this blog is satire, there's a real takeaway.

Most companies underutilize the assets they already own.

Your trucks, uniforms, equipment, jobsite signs, social media posts, before-and-after photos, and even your employees' personalities can all become part of your marketing strategy.

Every interaction is an opportunity to reinforce your brand.

Just... maybe stick to embroidered polos before permanent scalp tattoos.

About All American Facility Services

At All American Facility Services (AAFS), we're serious about commercial pressure washing—even if we don't always take ourselves too seriously.

We help commercial properties, gas stations, convenience stores, retail centers, shopping plazas, parking garages, restaurants, warehouses, and multi-location portfolios stay clean, safe, and customer-ready across Florida and the Southeast.

Because while we can't promise we'll put our logo on anyone's head...

We can promise your property will turn heads for the right reasons.

 
 
 

Recent Posts

See All

Comments


Big RED. The All American Facility Services service rig.
bottom of page